Search engine optimization services; SEO and Pay per click; PPC are the two well-known digital marketing tools used by online companies for roping in the mammoth target audience and elevating the online presence of the website.
Both the services are vital in their own respect and incorporation of those will not only help the company to generate good business but also boosts its credibility and customer base in the online world. Though both are the two sides of the same coin – internet marketing, both are different from each other in terms of approach and application.
The first difference between the two is that SEO is not a service provided by Google but it is the process to make the websites available on the online world and on the other hand PPC Adwords is the only program provided by Google through which it earns maximum share of its revenue.
Next difference is that scientific and state of the art SEO strategies drafted by the leading SEO Services in Delhi help in enhancing the rankings of the website and it is organic in nature, without the involvement of any costs as for incorporating this the SEO experts must be well aware of the algorithms of the search engines, adhere to the policies and follow the simple steps of optimization. Professional SEO practices that are scientifically planned and executed will give good rankings to the website irrespective of any other factor. On the other hand, PPC Adwords is the controlled process and is costly when compared to SEO but comes cheaper when compared to ROI and offline marketing.
The third difference between the two is the page rank and the quality score. Page rank is the value Google associates to the individual pages of the website and it is the Page rank that outlines the online popularity of the page and how important the page is in the eyes of Google. Whereas the nicely framed PPC campaign by the leading PPC Services in Delhi associates quality score with the keywords and ads within the campaign of Adwords and the success in PPC campaign is determined by Click-through rate (CTR), keyword and ad text relevance, landing page quality, and historical keyword performance.
The next difference is the factor of dynamism that is associated with both the terms but varies significantly. When SEO is performed on the website and after some time, the site is well-positioned as the 1st rank on the search engine, this position is bound to change because of the two reasons – change in search engine’s algorithms and concentrated efforts by the competitors. But the change is not immediate and it may take months and even years to dislodge the position of any website that is well optimized. On the other hand, Advert's position of PPC campaign changes frequently. As soon as we click the refresh button of the browser one can see the changes in the position of the ads and sometimes even complete replacement of the ads and display of new ads.
The last difference is the cost incurred. No cost transaction is involved in SEO and the website will be displayed as many numbers of times as and when the keywords for which it is optimized are searched for and no cost will be paid or taken by anyone if your URL is clicked. In PPC, the advertiser has to pay when a visitor clicks the advert.
Even though both SEO and PPC are different, the main motto of both is to rope in a good amount of traffic to the website and initiate maximum conversions. In fact, if blended, both go well together in catapulting the business of the company to a new level.
Visit the Following Page for More Information-
Components of SEO Optimized Website
Both the services are vital in their own respect and incorporation of those will not only help the company to generate good business but also boosts its credibility and customer base in the online world. Though both are the two sides of the same coin – internet marketing, both are different from each other in terms of approach and application.
The first difference between the two is that SEO is not a service provided by Google but it is the process to make the websites available on the online world and on the other hand PPC Adwords is the only program provided by Google through which it earns maximum share of its revenue.
Next difference is that scientific and state of the art SEO strategies drafted by the leading SEO Services in Delhi help in enhancing the rankings of the website and it is organic in nature, without the involvement of any costs as for incorporating this the SEO experts must be well aware of the algorithms of the search engines, adhere to the policies and follow the simple steps of optimization. Professional SEO practices that are scientifically planned and executed will give good rankings to the website irrespective of any other factor. On the other hand, PPC Adwords is the controlled process and is costly when compared to SEO but comes cheaper when compared to ROI and offline marketing.
The third difference between the two is the page rank and the quality score. Page rank is the value Google associates to the individual pages of the website and it is the Page rank that outlines the online popularity of the page and how important the page is in the eyes of Google. Whereas the nicely framed PPC campaign by the leading PPC Services in Delhi associates quality score with the keywords and ads within the campaign of Adwords and the success in PPC campaign is determined by Click-through rate (CTR), keyword and ad text relevance, landing page quality, and historical keyword performance.
The next difference is the factor of dynamism that is associated with both the terms but varies significantly. When SEO is performed on the website and after some time, the site is well-positioned as the 1st rank on the search engine, this position is bound to change because of the two reasons – change in search engine’s algorithms and concentrated efforts by the competitors. But the change is not immediate and it may take months and even years to dislodge the position of any website that is well optimized. On the other hand, Advert's position of PPC campaign changes frequently. As soon as we click the refresh button of the browser one can see the changes in the position of the ads and sometimes even complete replacement of the ads and display of new ads.
The last difference is the cost incurred. No cost transaction is involved in SEO and the website will be displayed as many numbers of times as and when the keywords for which it is optimized are searched for and no cost will be paid or taken by anyone if your URL is clicked. In PPC, the advertiser has to pay when a visitor clicks the advert.
Even though both SEO and PPC are different, the main motto of both is to rope in a good amount of traffic to the website and initiate maximum conversions. In fact, if blended, both go well together in catapulting the business of the company to a new level.
Visit the Following Page for More Information-
Components of SEO Optimized Website
Comments
Post a Comment